Vintage Posters & Antique PostersItaly
Artist: Cappiello, Leonetto
(1875 - 1942)
Leonetto Cappiello (b. 1875 in Livorno, Italy; d. 1942 in Cannes, France) was an Italian poster art designer who lived in Paris. He is now often called 'the father of modern advertising' because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D'Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
Cappiello had no formal training in art. The first exhibition of his work was in 1892, when a painting was displayed at the municipal museum in Florence.
Cappiello started his career as a caricaturist illustrating in journals like Le Rire, Le Cri de Paris, Le Sourire, L'Assiette au Beurre, La Baionnette, Femina, and others. His first album of caricatures, "Lanterna Magica," was made in 1896. In 1898, he moved to Paris, and his caricatures were published in Le Rire for the first time. [From Wikipedia, the free encyclopedia]
Exposition Internationale Lyon
CHAMPAGNE DELBECK REIMS